Using a frame story for the introduction and conclusion should be familiar to you from lots of movies.One good example of a story frame is UP. In this case, the movie opens with the frame of Carl looking at the scrapbook Ellie has made for him about their life and dreams, before flashing to the present story of Carl and Russell and their adventures. The movie returns to the frame at the end of the movie as Carl looks at the last page of the photobook Ellie has made for him. He learns that it was the journey of the relationship which was the real adventure.
Another kind of frame can be a flashback. In this technique, you start in the middle of the action (or after it is over) and then flashback to an earlier memory. The Notebook uses the story of a man spending time with his wife with Alzheimer's as the frame for his re-telling the story of their romance.
The advantage of using a frame is that it makes it easier for you to talk about the meaning of the story, especially if you use the present day to flashback to the past. Be sure the frame is not just random. There should be an event, object, conversation, or situation which causes you to flash back in memory.
As much as Upworthy and Buzzfeed get grief over their titles, you can't argue that their 'curiosity gap' titles work.
I Thought It Was a Travesty, But Then I Saw This Illustration.
I'm kidding. Seriously though, those types of headlines are incredibly effective, but they're not the be all that ends all. In fact, they work really well in social stories, but will just annoy people if you're blogging about your business and related topics.
So what's a run-of-the-mill blogger to do?
Develop a bank of catchy titles you can draw on to ensure you have lots of ideas to draw from and your titles aren't an afterthought.
Listicles--articles based on a list of items or ideas--are hugely popular and make for great titles. In fact, an analysis recently showed that of 60,000 of the top articles on Buzzfeed, 26% are listicles! These posts are titled, "X Ways..." or "X Things..." or "X Reasons..."
You get the idea.
How-to articles are another perennial favorite and while titles here can be pretty self-explanatory, don't be afraid to get creative with them.
Check out these 74 awesome, proven blog titles templates from Twelveskip--read them, print them off, make this the start of your blog title bible or repository of kick-ass titles just waiting to be built out.
Infographic from Twelveskip.